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News Tagged: in-game ads
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Tag Results
Gearbox Ad Deal Gets Real
[Ure "Vader" Paul]
06:33 pm EDT @ March 25th, 2008
So, we've seen an increasing number of game companies, such
as EA, highly investing into in-game ads. Today, Gearbox Software announced
it has entered a partnership with advertising company Double Fusion to incorporate
in-game ads into future titles made by Gearbox...
» MORE
EA Extends In-Game Ad Deal
[Ure "Vader" Paul]
08:40 am EDT @ March 19th, 2008
Lord have mercy on us all. Electronic Arts extended its agreement with Microsoft
subsidiary Massive Incorporated; a company which provides ads that are dynamically
generated within video games. The deal between Massive
and EA has been for another two years...
» MORE
StarCraft II Getting In-Game Ads?
[Uros "2Lions" Jojic]
06:21 am EST @ March 06th, 2008
Not only is Bobby Kotick, chairman and CEO of Activision, heralding the release
of MMO variants of Call of Duty and Guitar Hero, he's also preparing everyone
for an in-game advertising push in StarCraft II.
Though it's rather unclear from his statement whether he's referring...
» MORE
Blizzard Clarifies StarCraft II In-game Ads Comments
[Uros "2Lions" Jojic]
05:56 pm EST @ March 06th, 2008
Thanks to the guys from BlizzPlanet
for sending news that Blizzard has addressed fansites to clarify recent comments
by Activision Blizzard CEO Robert "Bobby" Kotick (news
reported earlier today) at the Morgan Stanley Technology Conference...
» MORE
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